jaypore, a celebrated indian lifestyle brand, beautifully weaves together heritage and contemporary style through its latest brand campaign. featuring renowned personalities like nandita das, ayaan & amaan ali bangash, and priya malik, the campaign explores their deep cultural roots, bringing alive stories of tradition, craftsmanship, and identity. each frame reflects jaypore’s ethos of honoring india’s rich artisanal legacy while inspiring modern expression, creating a soulful connection between timeless design and today’s curious consumers.